About

I’m Amanda Way and if you couldn’t tell by now, I am a graphic designer!

My journey with design started when I got a job working at Trader Joe’s in 2013. I stumbled upon a trait about myself I didn’t know I had, which was the ability to do hand lettering for their unique signage. After working there for 4 years making signs, I realized my potential could be pushed even further if I went back to school– so that’s what I did. I got my BFA in Graphic Design from Woodbury University, where they worked with my skills but also gave me the tools to be a professional designer.

While at Woodbury, I thoroughly enjoyed working with motion design, user experience, and branding. Now as a professional designer, I enjoy keeping up with design trends and learning the new possibilities with technology, while always beginning any project the same way: with tons of research!

When I’m not designing for clients, I’ll often be linocut printmaking, lettering with pastel chalk, or making small stop motion animations.

I hope you have enjoyed seeing my work and look forward to hearing from you about possible collaborations!


Awards

GDUSA | Students to Watch Award (Spring 2021)

Woodbury University | Faculty Appreciation Award (2021)

Los Angeles County Department of Regional Planning | Volunteer of the Year Award (2020)

100% LA Selfie Station Design Competition Winner
(Installed at LAX 2019)

Extracurricular

Volunteer designer for AL for LA, city council 2022 candidate (2021).

Volunteer graphic designer for Los Angeles County (Jun – Aug 2020).

Designed student-run magazine for 7500 Club at Woodbury University (2019).

President of 7500 Club at Woodbury University (2019).

Professional Experience

In-house Graphic Designer | ATI Restoration
(2021 – Present)
Responsible for utilizing brand guidelines to design collateral for both internal and external use, including slide decks, whitepapers, stationery, brochures, and email campaigns. Production design for both print and web formats. Design and coding for monthly newsletters, utilizing B2B software Pardot. Assisting in website redesign for multiple landing pages, with responsivity across desktop and mobile devices.

Campaign Creative Director | AL for LA
(2020 – Present)
Designing social media posts for weekly events held on Instagram Live. Utilizing branding to design for monthly fundraiser themed events held virtually during COVID-19. Using original illustration and lettering for campaign branding.

Freelance Designer | Multiple Clients
(2019 – Present)
Projects include: Designing logos for various small businesses. Designing book cover and illustrations for a small publishing company. Making signage and graphics for social media for a non-profit organization. Creating motion graphics for Youtube channel. Designing web layout and icons.

Freelance Graphic Designer | Vibrant Living Wellness Center
(2018 – Present)
Designing all identity for web and print, as well as assets for email campaigns, events, social media graphics, branded slide decks for webinars and supplemental client collateral. Recently designed a full rebranding system, including logo and identity, style guide and website design.

Graphic Design Intern | Los Angeles County Dept of Regional Planning
(2019 – 2020)
Designed logos for smaller departments within Regional Planning. Worked on style guides for the department’s WordPress blog. Designed documents that were available to the public through the county website, keeping them fully web-accessible with color contrast. Worked with the department’s lead designer to create postcards and other printed materials that were sent to residents in LA county.

Sign Artist | Trader Joe’s Toluca Lake
(2013 – 2017)
Worked as the lead sign artist in the Toluca Lake store. Designed hand-painted shelf signage, display signs, and permanent signage. Responsible for the overall look and feel of the store. Used a variety of mediums, including paint pens, acrylic, pastel chalk, foam core and aerosol paint. Had to adhere to a strict deadline and create signs quickly. Worked closely with management in designing displays that supported each Fearless Flyer seasonal guide. Delegated tasks to part-time sign artists in the store.