AL for LA

DEC 28, 2020 – AUG 5, 2021

Design work for AL for LA, CD13 City Council Candidate 2022
Role: Campaign Creative Director

SOCIAL MEDIA CAMPAIGN

musicALforLA

Brief: design a branded campaign for all social media platforms that advertises virtual music fundraiser event

Creative direction: giving it a very “festival” vibe to attract young people to the grassroots movement. Used textures and color gradients that have been in style as of late.

SOCIAL MEDIA CAMPAIGN

Valentines Fundraiser

Brief: design valentines themed posts using headshots of guests and heart graphics.

Creative direction: strategized the instagram grid, alternating colors to make it interesting for users to scroll through.

SOCIAL MEDIA POST

Keep Public Spaces Public

Brief: quick post to just explain the point in a quick and easy way. This post needed to be designed quickly due to the nature of the city ordinance.

Creative direction: make it stand out and give it meaning with simplicity.

SOCIAL MEDIA POST

Hygiene Kit Drive

Brief: design a social media campaign to highlight hygiene kit drive that occurs every Saturday.

Creative direction: using branding colors and typefaces, I designed the post to look branded but also have a grassroots feel, by including illustrative versions of each item in kit.

SOCIAL MEDIA POST

Hygiene Kit Party

Brief: design a social media campaign to highlight hygiene kit building party

Creative direction: using the image given, I extended the background further so that copy could go seamlessly over subject. Additionally I drew illustrated versions of each item in kit to encourage the grassroots feel of the campaign.

SOCIAL MEDIA POST

Postcard Party

Brief: design post to alert volunteers of postcard writing party.

Creative direction: decided to use a sketchy, minimal feel to encourage the DIY/grassroots attitude of the Al for LA campaign.

SOCIAL MEDIA POSTS

Call for LA

Brief: social media posts to get volunteers excited for phonebanking

Creative direction: a more straight forward branded look to get the information across. Use of just sans serif alternating copy with black and white for simplicity.