AL for LA
DEC 28, 2020 – AUG 5, 2021
Design work for AL for LA, CD13 City Council Candidate 2022
Role: Campaign Creative Director
SOCIAL MEDIA CAMPAIGN
musicALforLA
Brief: design a branded campaign for all social media platforms that advertises virtual music fundraiser event
Creative direction: giving it a very “festival” vibe to attract young people to the grassroots movement. Used textures and color gradients that have been in style as of late.
SOCIAL MEDIA CAMPAIGN
Valentines Fundraiser
Brief: design valentines themed posts using headshots of guests and heart graphics.
Creative direction: strategized the instagram grid, alternating colors to make it interesting for users to scroll through.

SOCIAL MEDIA POST
Keep Public Spaces Public
Brief: quick post to just explain the point in a quick and easy way. This post needed to be designed quickly due to the nature of the city ordinance.
Creative direction: make it stand out and give it meaning with simplicity.

SOCIAL MEDIA POST
Hygiene Kit Drive
Brief: design a social media campaign to highlight hygiene kit drive that occurs every Saturday.
Creative direction: using branding colors and typefaces, I designed the post to look branded but also have a grassroots feel, by including illustrative versions of each item in kit.

SOCIAL MEDIA POST
Hygiene Kit Party
Brief: design a social media campaign to highlight hygiene kit building party
Creative direction: using the image given, I extended the background further so that copy could go seamlessly over subject. Additionally I drew illustrated versions of each item in kit to encourage the grassroots feel of the campaign.

SOCIAL MEDIA POST
Postcard Party
Brief: design post to alert volunteers of postcard writing party.
Creative direction: decided to use a sketchy, minimal feel to encourage the DIY/grassroots attitude of the Al for LA campaign.

SOCIAL MEDIA POSTS
Call for LA
Brief: social media posts to get volunteers excited for phonebanking
Creative direction: a more straight forward branded look to get the information across. Use of just sans serif alternating copy with black and white for simplicity.
