ATI Restoration

April 9, 2022May 18, 2022 by designsbyway In branding, in-house design

In-house design work for ATI Restoration, the nation’s largest family-owned property restoration contractor.

DESIGN

Whitepapers

Various designs for whitepaper PDFs available to the public. Each whitepaper is written on a topic/theme covered in monthly newsletters.

Responsibilities include utilizing image library to find appropriate imagery for each whitepaper topic, typesetting with the ATI branding, layout design, editing copy, and designing icons and infographics.

DESIGN

Newsletters

Responsibilities include:

Working with HTML to create emails
Design wireframes with Adobe XD
Design supplemental downloadables (guides, whitepapers, flyers), imagery and callout sections

DIGITAL WIREFRAME

Digital wireframes are designed in Adobe XD

SKETCH WIREFRAME

A few hand sketched wireframes to figure out how the layout will be

DESIGN

Email Campaigns

Designing with HTML and utilizing Pardot, a B2B marketing software
Setting up engagement studio for sending and tracking campaigns
Making sure emails are responsive on multiple screens
Design supplemental downloadables (guides, whitepapers, flyers)

DESIGN

Website Events Page

Brief:

add a new feature on the website to show events coming up, whether they be trade shows, webinars/seminars, or continuing education
easy access to dates and times with ability to search and check off applicable categories
keep consistent with existing website branding, look and feel

DESIGN

Webinars

Slide deck layout for PowerPoint webinar presentation

DESIGN

Trade Show Ad

Brief:

7×5″ ad for inside a trade show event brochure
Black and white only
All services need to be listed
Tagline and contact info

SKETCH

DESIGN

Gable Box

Brief:

Promotional package for use with business development team
Team members visit various clients and prospects often and would like a package to hold baked goods for clients

DIELINE

I designed the gable box to have an infographic pattern. It is composed of icons and words commonly used within the branding.

The pattern is low opacity/screened back due to the intensity of these icons in their original form. Knowing there was only going to be a limit of two colors, the best option was to screen them back and use them as more of a texture.

DESIGN

Preliminary Lien Notice

Brief:

audience: older clients with possibly older eyes
need to get all of the information on 2 pages, with 2 images and icons

SKETCH

section out parts of the notice to make it easier to read and so that clients don’t feel frustrated with a wall of text
would be printed and handed to clients

DESIGN

Holiday Card

Brief:

Professional holiday cards to send to customers/clients
Adding a silver foil to some element of the card
Keep a branded aspect to the card

SKETCHES

COLLATERAL

Fire & Smoke Flyer

Layout & design

Brief:

Add list of services
Make the flyer dynamic with use of texture on the header
Show a before and after from our library of job photos

COLLATERAL

Mold Remediation Flyer

Layout & design

Brief:

Add list of services
Make the flyer dynamic with use of texture on the header
Show a before and after from our library of job photos

COLLATERAL

Lake Tahoe Fire Flyer

Layout & design

Depending on whatever catastrophic event has recently occurred, I will be asked to design collateral for the specific event. This was after the fires in Lake Tahoe of 2021.