Blackwing x Field Notes

Blackwing and Field Notes are my absolute favorite and, if I can be biased for a second, the best utensils to take notes, draw, doodle, have in the car, all over the house, etc. I adore both of these brands. So it’s a no brainer that they really go perfect together.

Hence… Blackwing x Field Notes. A campaign I put together to show just how symbiotic these two brands are.

Teaser Motion Ad

Mockups & Ads

I wanted the ads to emulate how a person’s notebook would hypothetically look, so I made my own notebook style background using my own lettering and little doodles. I used a pencil brush in Photoshop to achieve the sketchy look. The Blackwing pencils would have a spot ink/embossed dot graph pattern similar to the famous dot graph paper in Field Notes.

Stop Motion Ad

Mailer

Mailer would be kraft paperboard or corrugated board with similar handwriting as ads.

Style Guide

Process

Everything I came up with was conceived by my own relationship with Blackwing & Field Notes. I think they’re both pretty cool!