Loungefly Products

As a big fan of the Loungefly brand, I designed some conceptual accessories along with supplemental social media & email campaigns.

BACKPACK | CONCEPT

Grand Admiral Thrawn

Backpack design includes a background element insignia of Thrawn’s flagship Imperial Star Destroyer Chimaera.

Thrawn design based off animated show Star Wars Rebels.

This backpack would draw an audience of Star Wars Canon & Legends fans, and/or die-hard Thrawn fans, as Thrawn has had a place in Star Wars history since 1991.

Sold at Star Wars Celebration, DragonCon, Galaxy’s Edge at Disney Parks.

SOCIAL MEDIA POST | CONCEPT

A hypothetical post of someone wearing the backpack with a Thrawn Ascendancy book.


BACKPACK | CONCEPT

Little Mikey

Little Mikey is a stuffed animal owned by Mike Wazowski from the movie Monsters Inc.

Backpack includes a display window for a small selection of the owner’s favorite pins they would like to display.

This backpack would draw an audience of Monsters Inc, Monsters University, and Monsters at Work fans. Those who distincly remember Mike Wazowski’s cute “Little Mikey” and wished for so long that they could have their own Little Mikey. Or those who love Monsters Inc and pin collecting.

Sold at Disney Parks, ShopDisney, Box Lunch stores


BACKPACK | MOCKUP

Disney Parks Halloween Treats

One of the best things about visiting the Disney Parks during Halloween, besides the decorations, are the fun treats.

This backpack/pin set would draw the audience of both Disney Parks frequenters and those who casually visit for Halloween time. Those who would want to remember their favorite time in the park plus their favorite treats.

Sold at Disney Parks exclusively.

PINS | MOCKUP

Three of the treats featured on the backpack that could be sold as LE or OE pins at Disney Parks.

EMAIL CAMPAIGN

The email campaign would be driven by Shop Disney since the product would be Disney Parks exclusive.


WALLET | CONCEPT

Vinylmation

This product would draw an audience of Vinylmation collectors/fans who have missed Vinylmation since its recent discontinuation.

Sold at Disney Parks & ShopDisney.

EMAIL CAMPAIGN

Including both the wallet and backpack.


BACKPACK | CONCEPT

Mars Attacks!

This Mars Attacks! product would bring in an audience who appreciates/loves both Tim Burton films and the Mars Attacks! comic and/or movie.

Sold at Warner Bros Tour Store, Hot Topic, Box Lunch, and small retail stores.


BACKPACK | CONCEPT

Lucky from The Little Mermaid Series

Lucky was a character rescued by Ariel, who was superstitiously called “the bad luck creature,” even though she is a harmless, adorable animal.

This product would draw an audience of 90’s kids who grew up watching the Disney Channel show and would evoke the memory of seeing such an adorable, sweet-natured creature and wishing they could have their own Lucky plush or toy.

PIN SET | CONCEPT

Concept includes four different one-time characters from The Little Mermaid series: Spot, Lucky, The Lobster Mobster, and the Sorcerer Blowfish.