Thriftbooks

by designsbyway In ,

ABOUT

Thriftbooks

Thriftbooks is an online used bookseller that has been in business since 2003.

REDESIGN

Design Approach

When designing the rebrand, I took a whimsical approach, giving life back into the brand by using images of characters in antique books. I paired these characters with text from the passages of their stories to add literary appreciation and create a new form of storytelling within the brand.

REDESIGN

Public Domain Book Illustrations

I used images from the public domain that were original book illustrations, ranging from the 1800’s and early 1900’s.

I paired these images with text from the passages that they would’ve been found in the original books.

REDESIGN

Style Guide

A report soon followed that Mr. Bingley was to bring twelve ladies and seven gentlemen with him to the assembly.

COLLATERAL

Mailers

Mailers would be recyclable folding cardboard boxes with imagery on the inside, and text from book passages on the outside.

COLLATERAL

Notebooks

Spiral notebooks that would be available in the store and given away as promotions.

COLLATERAL

Stationery

Lady Lucas quieted her fears a little by starting the idea of his being gone to London only to get a large party for the ball.

COLLATERAL

Digital Ads

Since Thriftbooks is an online bookseller, I thought it would be most appropriate to make ads to be viewed on platforms such as Facebook, Instagram, and Pinterest. I created these whimsical animated ads using the illustrations, and altered them using Photoshop and After Effects.

WEB

Website

Lady Lucas quieted her fears a little by starting the idea of his being gone to London only to get a large party for the ball.

WEB

Social Media

A report soon followed that Mr. Bingley was to bring twelve ladies and seven gentlemen with him to the assembly.

WEB

Email Campaign

Lady Lucas quieted her fears a little by starting the idea of his being gone to London only to get a large party for the ball.

LOGO DEVELOPMENT

Word Audit

A report soon followed that Mr. Bingley was to bring twelve ladies and seven gentlemen with him to the assembly.

LOGO DEVELOPMENT

Logo Sketches

Lady Lucas quieted her fears a little by starting the idea of his being gone to London only to get a large party for the ball.

LOGO DEVELOPMENT

Digital Render

A report soon followed that Mr. Bingley was to bring twelve ladies and seven gentlemen with him to the assembly.