Thriftbooks is an online used bookseller that has been in business since 2003. When designing the rebrand, I took a whimsical approach, giving life back into the brand by using images of characters in antique books. I paired these characters with text from the passages of their stories to add literary appreciation and create a new form of storytelling within the brand.
Public Domain Book Illustrations
I used images from the public domain that were original book illustrations, ranging from the 1800’s and early 1900’s.
I paired these images with text from the passages that they would’ve been found in the original books.
Mailers would be recyclable folding cardboard boxes with imagery on the inside, and text from book passages on the outside.
Spiral notebooks that would be available in the store and given away as promotions.
Since Thriftbooks is an online bookseller, I thought it would be most appropriate to make ads to be viewed on platforms such as Facebook, Instagram, and Pinterest. I created these whimsical animated ads using the illustrations, and altered them using Photoshop and After Effects.