Vibrant Living Wellness Center

by designsbyway In

ABOUT

Vibrant Living Wellness Center

Vibrant Living Wellness Center is a functional nutrition and holistic health center owned by Heidi Hoffman, MPH RD. At Vibrant Living Wellness Center (or VLWC for short), Heidi and her team of healthcare practitioners specialize in Functional & Clinical Nutrition, Reiki, Neuro Emotional Technique, and Acupuncture.

ORIGINAL LOGO

Brand Audit

When approached about a rebrand, the pain points were that the existing brand was too sharp, the colors were too saturated and off-putting, and the overall brand didn’t have a sense of the femininity and holistic approach that Heidi wanted to convey in her practice.

LOGO REDESIGN

With that information, I worked on developing a mark and color palette that was significant to VLWC’s unique practice.

Practitioners at VLWC use many different herbs and supplements supplied by Standard Process to help their patients. Many of the repeating ingredients in these herbs are Buckwheat. This is what led me to design a mark with buckwheat’s flower.

LOGO REDESIGN

Color Palette

The color palette was drawn from sea blue, grass green, and golden yellow which are all energetically significant in Reiki.

LOGO REDESIGN

Elements

Other herbs used are Sunflower, Echinaces, St Jon’s Wort, Chamomile, and Flax. I designed supporting flowers to be used throughout the brand, whether on collateral, promotional material, flyers and pamphlets, etc.

WEB DESIGN

Style Guide

WEB DESIGN

Final Page

WEB DESIGN

Digital Wireframes

WEB DESIGN

Sketch Wireframes

ENVIRONMENT

Wall Signage

ENVIRONMENT

Door Signage

COLLATERAL

Stationery

COLLATERAL

Giveaway Items

DESIGN

Email Campaigns

LOGO DEVELOPMENT

Healing Words

It was important to include food in the logo mark, because VLWC is primarily a nutritionist practice. My three design directions were:

  1. to create a logo using actual food, specifically the pattern that celery and lettuce makes when cut at the bottom
  2. a mark that just included a subtle element of food like the dot of the i as a buckwheat seed
  3. a graphic representation of flowers from specific herbs used in practice

LOGO DEVELOPMENT

Design Direction #1

Celery Heart Print

LOGO DEVELOPMENT

Design Direction #2

Subtle Elements

LOGO DEVELOPMENT

Final Design Direction

Flowering Buckwheat Herb

LOGO DEVELOPMENT

Type Studies