Vibrant Living Wellness Center
ABOUT
Vibrant Living Wellness Center
Vibrant Living Wellness Center is a functional nutrition and holistic health center owned by Heidi Hoffman, MPH RD. At Vibrant Living Wellness Center (or VLWC for short), Heidi and her team of healthcare practitioners specialize in Functional & Clinical Nutrition, Reiki, Neuro Emotional Technique, and Acupuncture.
ORIGINAL LOGO
Brand Audit
When approached about a rebrand, the pain points were that the existing brand was too sharp, the colors were too saturated and off-putting, and the overall brand didn’t have a sense of the femininity and holistic approach that Heidi wanted to convey in her practice.
LOGO REDESIGN
Final Logo
With that information, I worked on developing a mark and color palette that was significant to VLWC’s unique practice.
Practitioners at VLWC use many different herbs and supplements supplied by Standard Process to help their patients. Many of the repeating ingredients in these herbs are Buckwheat. This is what led me to design a mark with buckwheat’s flower.
LOGO REDESIGN
Color Palette
The color palette was drawn from sea blue, grass green, and golden yellow which are all energetically significant in Reiki.
LOGO REDESIGN
Elements
Other herbs used are Sunflower, Echinaces, St Jon’s Wort, Chamomile, and Flax. I designed supporting flowers to be used throughout the brand, whether on collateral, promotional material, flyers and pamphlets, etc.
WEB DESIGN
Style Guide
WEB DESIGN
Final Page
WEB DESIGN
Digital Wireframes
WEB DESIGN
Sketch Wireframes
ENVIRONMENT
Wall Signage
ENVIRONMENT
Door Signage
COLLATERAL
Stationery
Lady Lucas quieted her fears a little by starting the idea of his being gone to London only to get a large party for the ball.
COLLATERAL
Giveaway Items
A report soon followed that Mr. Bingley was to bring twelve ladies and seven gentlemen with him to the assembly.
DESIGN
Email Campaigns
A report soon followed that Mr. Bingley was to bring twelve ladies and seven gentlemen with him to the assembly.
LOGO DEVELOPMENT
Healing Words
It was important to include food in the logo mark, because VLWC is primarily a nutritionist practice. My three design directions were:
- to create a logo using actual food, specifically the pattern that celery and lettuce makes when cut at the bottom
- a mark that just included a subtle element of food like the dot of the i as a buckwheat seed
- a graphic representation of flowers from specific herbs used in practice
LOGO DEVELOPMENT
Design Direction #1
Celery Heart Print
LOGO DEVELOPMENT
Design Direction #2
Subtle Elements
LOGO DEVELOPMENT
Final Design Direction
Flowering Buckwheat Herb
LOGO DEVELOPMENT
Amanda Way 